Gough's published research covers art history, cultural geography and heritage studies. Besides exhibiting internationally, he has published several monographs on Stanley Spencer: Journey to Burghclere in 2006; A Terrible Beauty: British Artists in the First World War in 2010, and Your Loving Friend, the edited correspondence between Stanley Spencer and Desmond Chute, in 2011, and The Holy Box
Books and articles on the street artist Banksy have been published since 2012 and he makes regular media appearances on national and international TV and radio about street art. Further papers, articles and books on the imagery or war and peace have been published in the past decade, including the first work on the painters John and Paul Nash, Brothers in Arms, in 2014. As part of a programme of exhibitions, events and publications linked to the centenary of the start of the First World War he edited a volume of commissioned and curated work under the title, Art, Memory and the Aftermath of War (2015-18). Books on the landscape painter Paul Lewin followed in 2017, and further studies of Stanley Spencer 'The Holy Box', followed in 2017 and 2018.
He is currently working on his second book on Banksy, and collaborating on an illustrated biography of Gilbert Spencer RA for Yale University Press. He maintains a studio practice as a fine artist.