Overview
I began my career in advertising, joining J Walter Thompson as a graduate trainee. After 20 odd years in agencies, mainly in London and Amsterdam, I was looking for a new challenge and a renewed sense of purpose, which I found in HE marketing. After 5 years as Head of Marcomms at Arts University Bournemouth (AUB), I spent 3 years as a Director at Harper Adams University. In 2019 I returned to AUB and am super proud that in a pandemic my team won 2021 HEIST awards for Mktg Team of the Year, a Rising Star award (our Senior Digital Officer, Charlotte MacKay) and our new website. A passionate believer in innovation as a driver of both impact and engagement, the AUB 2022 prospectus is being delivered exclusively on Instagram (@aub_prospectus).
Qualifications
Qualifications
- MA English Language and Literature (Oxford University)
- PGC Marketing (Portsmouth University Business School)
Professional Engagement
- CIM
- Chair of CIM Dorset 2015/16
- Penna Education Advisory Board
- Speaker engagements at UKADIA, Guild HE, Inside Government, Understanding ModernGov, Discovering Futures, Government Digital Services, GovNet HE Conference, HEIST Conference
- Governor of Allenbourn Middle School (2012-2015)
Awards and Prizes
| Award Name | Date Awarded | Details |
|---|---|---|
| HEIST Marketing Team of the Year (AUB) | 2021 | Silver |
| HEIST Best University Website (AUB) | 2021 | Bronze |
| HEIST Best Prospectus form a Specialist Institution (Harper Adams Uni) | 2018 | Bronze |
| HEIST Most Effective Use of Social Media (Harper Adams Uni) | 2018 | Bronze |
| HEIST Best Use of Innovation (AUB) | 2016 | Silver |
| HEIST Best Community/Business Engagement Campaign (AUB) | 2016 | Silver |
| HEIST Best Employer Marketing Initiative (AUB) | Gold | 2016 |
| CIM Marketing Awards (AUB) | 2015 | Grand Prix |
| CIM Marketing Awards Innovation category (AUB) | 2015 | |
| HEIST Best Website (AUB) | 2014 | Gold |
| HEIST Best Use of Innovation and Creative Thinking (AUB) | 2014 | Gold |
| HEIST Marketing Department of the Year (AUB) | 2014 | Silver |
| Computer Arts/Creative Bloq Brand Impact Award (AUB) | 2014 | Best Education Campaign |
| HEIST Best Prospectus from a Specialist Institution (AUB) | 2013 | Gold |
| HEIST Best Website (AUB) | 2013 | Gold |
| HEIST Best Use of Innovation and Creative Thinking (AUB) | 2013 | Silver |
| Freshtival Ambient Big Pink Shell (AUB) | 2013 | Gold |
| HEIST Best Use of Innovation and Creative Thinking (AUB) | 2012 | Gold |
Memberships
Professional Memberships
- Chartered Institute of Marketing (CIM)